AI in Logistics: Hype or Real Business Value?

AI is everywhere in logistics – but where is it actually delivering real business value?

In this episode of Logistics Business Conversations, Paul Hamblin is joined by Conor Baker from Descartes to separate the reality of AI in transport from the hype.

They explore how AI and machine learning are already helping logistics operations create more accurate route plans, improve delivery predictions and make better use of historical operational data. The discussion also looks at driver safety, where AI can help transport managers identify meaningful behavioural patterns, improve coaching and reduce accidents, infringements and compliance risks.

They also discuss the importance of choosing technology based on genuine operational problems rather than simply investing in the latest AI-labelled solution, as well as the potential future role of agentic AI and unified logistics data.

A practical look at where AI is making a measurable difference in transport management today – and where it could take the industry next.

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