How to Tell Supply Chain Stories That Actually Land with Sofia Rivas Herrera

Supply chain storytelling isn't a nice-to-have skill. It's the reason deals fall apart before the demo starts. Sofia Rivas Herrera has spent years building one of the most recognizable personal brands in freight, from a full-time role in supply chain at HP, with her sister running the creative side. We recorded this conversation live at Manifest 2026. In this episode: ▪ Why your freight tech pitch fails before it even starts (your sales team probably can't explain your own product) ▪ The a...