#503: Top-down vs bottom-up marketing strategy - Tash Corbin, Heart-Centred Business Podcast

Full article and show notes available at: tashcorbin.com/503 Top-down vs Bottom-up Marketing Strategy There are so many ways to grow a business online, and with all the advice flying around, it’s easy to get lost in strategy-hopping and trying a bit of everything. In today’s episode, I’m diving into something that doesn’t get talked about enough: the difference between top-down and bottom-up marketing strategy. If you’ve never considered these two fundamental approaches—or you’re not sure whi...