Newsjacking

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Lately companies have been hijacking breaking news stories to create ads.

When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.

When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.

It’s called Newsjacking - and it’s becoming a powerful marketing tactic.

Hosted on Acast. See acast.com/privacy for more information.