The Speed of Sports Logistics with Fanatics VP of Operations

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In sports merch, the clock is the boss. Fanatics SVP of Operations Wayne “Skip” Lee walks through a hot-market playbook where championship buzz turns into next-morning deliveries We hear about sunrise delivery in the winning city and why the first 72 hours/7 days decide the season’s biggest sales. Skip breaks down how they stage inventory, make halftime calls on what to print and where to ship, and use AI to set size curves, place inventory, and block bad customizations before they hit a pres...