How to Focus, Specialize, and Scale Without Burning Out

In this Hot Seat with Cole, we unpack how to grow your ghostwriting business without burning out—by treating outreach like a data-driven game, focusing on one offer or niche to scale faster, and remembering that long-term success comes from consistency, not constant reinvention.

(00:00) Intro & Welcoming Newcomers
(02:00) How Hot Seats Work & Setting the Stage
(05:00) Client Metrics Deep Dive: Measuring Success
(15:00) Understanding Funnel Performance and Bottleneck Analysis
(22:00) Outreach Metrics & Handling Volume
(32:00) Networking & Conferences: In-Person vs Digital Growth
(41:00) Specializing, Selling Services, and Playing to Your Strengths
(52:00) Time Management, Free Work, and Mindset for Success
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📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com