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In this episode of Beginner’s Guide to AI, Wendy Keir shares practical ways small business owners can use AI tools to save time, reduce decision fatigue, and build a “team” of custom GPT agents. From naming her CEO agent “Lucas” to a dead-simple rule — one GPT, one job — Wendy shows how entrepreneurs can turn AI into a reliable thinking partner for growth in 2025. 🚀
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💡 Key highlights
Practical AI tools for small businesses: email drafting, planning, campaign support, weekly reviews
Custom GPTs / agents: why one GPT, one job beats generic prompting
AI productivity & time savings: ~7 hours/week saved; ~£1,000/week during campaigns
Adoption mindset: staying in the driver’s seat; context > canned prompts
Accessibility & inclusion: how AI levels the playing field for solopreneurs and small teams
Beginner’s Guide to AI takeaways: concrete workflows any entrepreneur can start today
➡️ Quotes from the Episode
“I don’t encourage anyone to prompt — I encourage them to create an agent that fulfills a specific role.”
“One GPT, one job. You don’t want multiple personalities in one agent.”
“AI levels the playing field for everybody; it meets you where you’re at.”
🧾 Chapters (Spotify & YouTube format)
00:00 Welcome & intro to Wendy Keir
03:45 Why AI clicked for a dyslexic entrepreneur
08:30 From prompts to agents: one GPT, one job
14:20 Building a family of business agents (CEO, coach, marketing, sales)
20:15 Daily workflow with “Lucas” the CEO agent
27:40 Time and money saved with AI in campaigns
34:10 Overcoming resistance and starting small
40:00 Personal aha moments, patterns, and “coding” change
43:11 Where to find Wendy Keir & closing
Where to find the Wendy?
Music credit: "Modern Situations" by Unicorn Heads 🎧✨