Diane Whiddon - Branding in the Age of AI

Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.

Diane's Links

• SwayRise Creative » https://swayrisecreative.com/
• Content Creator Lab » https://aicontentcreatorlab.com

Chapters

• (00:00) - Introduction and Guest Welcome
• (00:34) - Diane's Background and Career Journey
• (01:44) - Discovering Value Pricing and Meeting Jonathan
• (03:44) - The Impactful Discovery Call
• (07:18) - Focusing and Scaling the Business
• (15:08) - Incorporating AI into Business
• (19:16) - AI Photo Shoots and Branding
• (33:33) - Ethical Considerations and Client Expectations
• (34:57) - Technical Aspects of AI Image Creation
• (37:02) - Using Image References and Editing Tools
• (37:56) - Cost and Effort of Traditional Photo Shoots
• (39:15) - AI Photo Shoots vs Traditional Photo Shoots
• (41:36) - The Demand for AI in Business
• (42:54) - Challenges and Opportunities with AI
• (47:33) - The Importance of Adapting to AI
• (51:53) - Leveraging AI for Business Success
• (54:13) - The Future of AI in Various Industries
• (01:10:30) - Final Thoughts and Resources

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!