Part 2: Why Another Book? Why Now? | Building Margin for Construction

This is Part 2 of Steve Coughran’s book Building Margin. Steve explains that contractors don’t have a hustle problem—they have a capacity problem. He explains how nonstop noise, rising complexity, and AI-era demands crush leaders without structural margin, and introduces a framework built for construction to create space, clarity, and sustainable scale. LinkedIn | YouTube coltivar.com