Part 3: The Margin Crisis | Building Margin for Construction

This is Part 3 of Steve Coughran’s book Building Margin. Steve unpacks the margin crisis, showing how it creeps in quietly through strategic drift, profit erosion, and liquidity crunch. He explains why top-line growth can hide real problems, why confusion is more costly than competition, and how clarity and alignment are the foundation for protecting profit and cash flow. LinkedIn | YouTube coltivar.com