Part 3: The Margin Crisis | Building Margin for Construction

This is Part 3 of Steve Coughran’s book Building Margin. In this section, Steve unpacks the margin crisis, showing how it creeps in quietly through strategic drift, profit erosion, and liquidity crunch. He explains why top-line growth can hide real problems, why confusion is more costly than competition, and how clarity and alignment are the foundation for protecting profit and cash flow. Win a free custom KPI Dashboard for your business. Apply now before the September 10th drawing: coltivar....