124: The 1 Thing That Transformed My Contracting Business

The Cash Flow Blueprint every contractor wishes they had sooner: coltivar.com/cashflow Your brand, pricing, and portfolio are either setting you apart or silently sabotaging your business. Steve shares the gut-punch moment that exposed a painful truth about his sales process, and how that single experience forced a complete reinvention of his contracting business. You’ll hear the real story behind a humiliating client meeting, why that failure became the best thing that ever happe...