Rishad Tobaccowala: Rethinking Work

Rishad Tobaccowala, author of "Rethinking Work" and longtime industry visionary, joins us on the AI Inside podcast to explore the seismic shifts AI is bringing to advertising and creativity. We dive into the evolution of the ad industry, the rise of outcome engines, and why agencies are more like cockroaches than dinosaurs. Rishad shares why creativity remains essential in an AI-driven world, how brands are built through emotion and storytelling, and what the future holds for both human and machine collaboration. Subscribe to the YouTube channel! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@aiinsideshow⁠⁠⁠⁠ Enjoying the AI Inside podcast? Please rate us ⭐⭐⭐⭐⭐ in your podcatcher of choice! Note: Time codes subject to change depending on dynamic ad insertion by the distributor. CHAPTERS: 00:00⁠ - Podcast begins 01:47⁠ - Introducing Rishad Tobaccowala and his background 03:12⁠ - The evolution of advertising: three connected ages 10:18 - Why agencies are survivors: cockroaches, not dinosaurs 11:11 - Challenges for agencies: outcome engines, billing models, and creativity 15:05⁠ - The enduring value of creativity and human expression in an AI world 19:03⁠ - How brands are built: emotion, storytelling, and the continent/world fallacy 20:53 - Rishad's conversation with Sir John Hegarty about what defines creativity 28:11 - How ad technology shifts in the wake of AI agents 33:10⁠ - The new mass media: influencers, reaggregation, and authenticity 39:01⁠ - Smart uses of AI in advertising today 45:41 - Will AI-generated ads via tools like Veo 3 dominate TV and media? 47:16 - The future of work: jobs vs. work in the age of AI 48:17 - Democratization of creativity and the rise of small companies 00:00⁠ - HUGE thank you to Rishad Tobaccowala Learn more about your ad choices. Visit megaphone.fm/adchoices