Troubleshooting Part #2: Keywords

Keywords have been a part of the Pinterest ecosystem for over 10 years. It’s how pins get surfaced when pinners are searching. How pins end up in their home feed after they have previously searched for a product or topic. Without keywords we wouldn’t have Pinterest. So then as a marketer what’s the problem? Why are people struggling so much to use keywords? I’ve convered this topic extensively in the last 9 years. I went back to look through all the posts and lost count. I’ve tried to g...