How Muscle Milk Got Huge and What's Next for Protein

Casey Johnston, the Future Editor of The Outline, stops by to explain how a drink called Muscle Milk ended up all over America. Dave Asprey, founder and CEO of Bulletproof, explains everything he thinks is wrong with protein in 2018 and where protein will go next. Read Casey's piece How Protein Conquered America Hosted by: Amanda Kludt and Daniel Geneen. Sign up for Amanda Kludt’s newsletter here. Learn more about your ad choices. Visit podcastchoices.com/adchoices