Research Reveals How Many Marketers Are Using AI

We’ve all heard the hype about AI, but what’s actually happening behind the scenes? In this episode, Blythe breaks down two major studies that reveal how marketers are really using AI tools, where they’re struggling, and what’s coming next. If you're trying to figure out what to adopt (and what to ignore), this episode offers a blueprint for smart AI integration without the slop. Key takeaways: Only 17% of marketing teams have fully integrated AI into their workflows. 65%...