170 - How AI is Redefining Search and Shifting Ad Dollars with Elizabeth Knopf

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik (https://x.com/CoFoundersNik), as I interview Liz Knopf (https://x.com/leveragedupside), about the seismic shifts happening in the tech world thanks to AI. We dive into why, for the first time in over 20 years, Google's seemingly invincible search business is showing chinks in the armor as ad dollars start flowing elsewhere. We explore the classic Innovator's Dilemma and how big players like Google and Meta ...