Nail Your Niche: Tips to Finding Your Dream Customer

What is your NICHE? I know that can be a scary + fancy word… *I mean how do you even pronounce it?* but when it comes to marketing, your business specificity is key. >> There are riches in niches, boo boo. << If you’re like me, the first thing I do when hiring someone or buying a product is read their bio or About Me section. In order for you to stick out in a saturated market, you have to become an authority based on personality, purpose, and promise of what you're going to deliv...