How Much Is Your Popularity Worth?

How much is your popularity worth in your business?! Give me 10 minutes to change your mind about vanity metrics on social media, up-level your Instagram game, and build trust with a small audience because I have news for you: As a business owner, profitability is WAY more important than being popular. Because can we normalize talking about what really keeps you in business? Spoiler Alert: It’s not your passion for what you do, why you do it, or consistently posting Reels *gasp!* ...