How to Build Your Personal Brand as a High-Achieving Entrepreneur 

Real talk: a strong personal brand can act as a protective moat for your business. Apple? Stronger because of the Steve Jobs brand. Tesla? Better known because of Elon Musk. Spanx? Iconic because of Sara Blakely. Yes. It’s that important. But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense. As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just luc...