Want a Cult Following for Your Business? Here’s How.

Ever wonder how brands like Apple, Red Bull, or even Celestial Seasonings Tea have customers that basically evangelize their products? Like... they’re not just customers—they’re full-blown disciples. Well, friend, I’ve got the tea (and it’s not just herbal). In today’s episode, I’m sharing what I learned from a high-level business mentorship conversation about how companies intentionally model themselves after “cult brands.” We’re breaking down what makes a brand cult-like (in the best way po...