Turning Down Revenue: When Intuition Outranks Logic in Business

There’s something that feels almost criminal about saying no to a good opportunity, right? It looks great on paper, it’s in alignment with your goals, the money is forecasted, the deliverables are clear, and you’ve even mentally committed to it… but something inside you says, “This isn’t it.” That happened to me recently, and in this episode, I’m pulling back the curtain on the decision I made to walk away from a highly aligned opportunity—and why. Let me be clear: this wasn’t just any opport...