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Send us a text Most founders track revenue but what about the metrics that really matter? In this episode of Strategy. Scale. Exit, Steve reveals the five financial indicators every founder must know cold to grow profitably, lead with clarity, and build a sellable business. These aren't numbers for your accountant—these are the signals that guide smart strategy, cash flow, and value creation. Whether you're scaling now or planning your exit, this episode gives you the financial blueprint to s...