The Game w/ Alex Hormozi

"Retention is the reason that you can't grow." Today, Alex (@AlexHormozi) talks about the importance of retention in the gym business and shares insights from a recent weekend meeting with gym owners. He emphasizes the need to track retention numbers and offers tips on how to keep customers and grow your business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:00) - Retention is crucial for gym profitability.

(3:01) - Acquire, retain, and increase gym sales.

(4:32) - Continually deliver value, not just contracts.

(5:03) - Calculate retention rate, focus on satisfaction and loyalty.

(7:20) - Track retention numbers, identify patterns, improve retention.

(8:00) - Cutting attrition easier than acquiring new customers. Focus on retention.

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