The Game w/ Alex Hormozi

Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the greatest persuasion tools when it comes to downselling, how to get your customer to genuinely say yes to your offer, and why your words and the way you say these words affect the flow of the conversation.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:24) - Understanding how to downsell like a champ takes a lot of skill but will give you many opportunities for your business. If you do it poorly, you will sound like you’re begging. In order to avoid lowering your prices, the key is to have a set of cards that you have in your back pocket that you can choose to play as you go down.

(2:15) - One of the most powerful influences in human psychology is reciprocity. With reciprocity, people will say yes to things because it is in our human nature.

(3:39) - Alex shares with us how to properly use, which is one of the strongest motivators for persuasion, in a downsell environment. Some examples include: asking for testimonials, etc.

(7:25) - When it comes to making deal-breakers, you have to be clear on what you’re asking from them. You also have to sound convincing with your words and tonality by using the phrase “fair enough?”

(8:23) - The goal of the conversation with your customer is to get them to say yes. Don’t just read off a script and pretend to sound convincing. Talk to them as if you really want them to say yes to you.

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How To Close Everyone: Downselling like a Pro | Ep 201