The Game w/ Alex Hormozi

The obstacle over our portion of any sale is a dance, not a fight. Today, Alex (@AlexHormozi) shares with us this unique but very effective sales tactic that helped him bring his sales calls with ease and overcome the obstacle of decision-making by the end of the conversation with the customer. Tip: make the call feel like a conversation rather than pressuring them to make a decision.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:19) - Alex discusses the term “Labeling”. One thing you should know is that it has nothing to do with the opposite overcome. You should label someone with a positive attribute and then associate that action that you want them to take.

(2:44) - People want to be consistent with a positive attribute that you've labeled them with. It works extremely well in selling situations.

(3:51) - The tonality in which you question the customer will determine the path you lead them to the sale. It’s not just the words, but how you say them. Keep the tonality neutral as much as possible.

(4:42) - Alex gives an example of labeling and controlling your tonality with the customer. He also tries to build some rapport with the customer because he’s trying to connect that person to someone he cares about.

(5:58) - When it comes to the decision-maker at the end of the call, you don’t win sales by proving someone wrong. If you prove yourself right, you lose the sale.

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