The Game w/ Alex Hormozi

Sometimes, change is not for the better. Today, Alex (@AlexHormozi) tells those who have been thinking about opening a gym during this pandemic on why you should strike while the iron’s hot and the reasons why you should be opening a gym all stem back to the topic of human convenience.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:32) - “I don't think sitting and waiting is going to work out for you and hoping when you open your gym, it's gonna work out.” Expect that there will be fewer people going back to a physical gym because of the pandemic

(3:45) - The reality is that people will always choose their convenience and the “oh sh*t” moment will happen when you turn the lights on and people don’t show up

(6:12) - 3 reasons why you should open a gym now: have a bigger geographic radius & lead costs are cheaper, and the consistency in lead generation

(11:44) - There is a high chance you might not know what’s going to happen, but Alex can reassure you that there is an opportunity right now to start

(12:53) - As long as you don’t let fear and uncertainty get the better of you when learning the skill of sales, you’ll be all set. Also, it’s good to note that the buying behavior of people will not change (especially with the rise of the online space)

(14:35) - To those who are holding out and waiting, that’s not the smartest decision right now. Convenience and speed will always win with humans.

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