The Game w/ Alex Hormozi

You are always going to be paid for the value that you can create in the marketplace. Today, Alex (@AlexHormozi) shares with us the steps in the four quadrant model that helps you solve your cash flow issues and a math example that uses all these steps.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:25) - Cash flow issues stem from not knowing how to acquire customers and make cash flow upfront. Alex shares with us a cash flow quadrant model that will help you increase the value per customer

(2:24) - The 1st step is to look at your products and ask yourself, “Is there something we can add?” This introduces customers to upsells within the offer

(5:00) - The 2nd and 3rd steps: add-on services & simply asking and offering a 10% discount to get someone to prepay

(6:46) - The 4th step is continuity. Is there a way that we can also tie continuity into this acquisition process? Another process Alex likes to use is “downselling the upsell”

(9:00) - Alex dives into a math example using the 4 quadrants and answers the question “ how much can we make upfront in the first 30 days?”

(13:38) - If you look at the research that exists on how to maintain a customer over the long haul, it's about expansion revenue. It's about Ascension.

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