The Game w/ Alex Hormozi

Protect your profit! Today, Alex (@AlexHormozi) talks about a mistake that business owners constantly make when it comes to the pricing of their products or services, why it’s more important to learn the skill in sales, and how to strategically negotiate for discounts.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:28) - Alex shares a story about his 1st time working as a teenager and the mistake one of his co-workers had done by giving a huge discount

(4:32) - Instead of changing prices, you need to work on your skill in sales. Your price is not negotiable. One of the biggest traps that you can do is operating on a fixed mindset

(6:44) - Part of the cost of doing business is knowing those costs so that you can account for them. Remember to never negotiate with “terrorists” & think about your margin when talking about prices with a customer

(8:06) - We need to learn how to sell better and provide a payment plan that covers your losses. One of the reasons why many business owners lose money is because they fail to protect their margins

(11:48) - Alex shares with us his little secret when it comes to properly negotiating prices & discounts

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