The Game w/ Alex Hormozi

Genuinely my interest is in making you money. Alex (@AlexHormozi) talks about the major changes that the fitness industry has experienced in the past few months. He also breaks down the events and offers insights into the current state of the industry.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:14) - Where is the market of the fitness industry going? Alex shares how it seems like it will be a rough year ahead given the current circumstances his predictions

(6:23) - So how do the players in the fitness industry game continue to drive growth? How do they still keep the business running especially with new habits forming like working from home, etc?

(9:04) - Alex shares the reason why he didn’t have an online business model until COVID, the 3 primary models that exist for online businesses, and how his company has been able to adapt to this model

(15:18) - If you give the model around four months to run, it is going to be far superior to the revenue and profit that you were able to make at the gym, except it has no signs of slowing down. He also shares Gym Launch’s stance on the current situation

(18:56) - It’s unknown whether or not the fitness industry’s situation will improve in 2021. However, Alex believes that this online model is way more scalable and profitable. He continues to set his goal of always making people the most money possible & to give them the freedom and security they desire

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