The Game w/ Alex Hormozi

The salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:10) - How can we get to a high level of conviction and do it repeatedly? Alex shares how he got an interesting idea from Dan Kennedy’s book: the concept of congruency throughout a sales process

(3:20) - Alex shares with us how he was able to use this concept when he was overcoming a challenging first sale for Gym Launch (tip: it highly involves the tonality and the words you use).

(5:57) - Because of how Alex was able to angle the gym in a desirable and unique way, all of a sudden people were attracted to wanting to be part of this new thing - a gym that has private rooms and is more exclusive

(7:21) - Ask yourself the story behind the story, it helps you say what type of company you are. Keep in mind you have to be convicted with what you’re saying as well

(8:18) - And if you can create a story of the type of business that you are, then it will be hopefully something that the person that you're talking to wants to associate with

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The Story Behind The Story | Ep 224