The Game w/ Alex Hormozi

What kind of story are people sharing about you? Today, Alex (@AlexHormozi) talks about the systems that drive client acquisition, the biblical secret behind breaking beliefs, and why the stories people say about your company will matter in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:17) - There are certain beliefs Alex has for the criteria of customers when it comes to thinking about acquisition & the importance of having key stories that broke your beliefs along the path to becoming who you are

(3:31) - The goal here is to get you from having somebody externally motivating you to have that internal motivation because of the habit that has been established.

(4:55) - Having an arsenal of referrals, testimonials, and key stories greatly benefit your company, especially when you’re making sales or when you’re growing your community

(6:17) - Using storytelling as an exercise for your sales deck builds more impact on your pitch

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How to Create the Acquisition Machine | Ep 232