The Game w/ Alex Hormozi

Profit is what begets growth. Today, Alex (@AlexHormozi) talks about what he does on $50,000 consulting days when he’s talking to high-level business owners and walks us through one of the biggest mistakes he has made that involves the front end. Remember: Once you have a product that is a very well-oiled machine on the back end, it takes a tremendous amount of effort to change your machine.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:07) - The goal is to not increase the complexity of the business but rather decrease it & focus on improving the front and backend of a business

(6:49) - the factors to consider when dealing with front and backend & Alex shares with us the mistake he made with scaling

(12:27) - The bigger the business is, typically the simpler it has to be because simple is the only thing that scales

(16:27) - The objective is “How can I create the most leverage for the person I’m talking to?” and “How can we simplify and make the backend more profit?”

(17:44) - The greater the arbitrage (between the cost of acquisition vs. lifetime value), the more money and profit you'll ultimately make

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