The Game w/ Alex Hormozi

The moment you don’t understand, you’re at a bottleneck. Today, Alex (@AlexHormozi) talks about the important factors you should know when figuring out what your cost per lead is, how these factors work together, and help you understand the kind of paid ads you should be running.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:08) - There are 3 pieces to figuring out what your cost per lead is: CPM, CTR, and CPC

(5:39) - Alex shares with us how these 3 pieces work together in answering the question of how much is the cost per lead

(7:07) - When running paid ads, ask yourself “How does this work? These are the pieces, right?” This will help you determine how much the platform likes you and how many other businesses are marketing to that same audience

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