The Game w/ Alex Hormozi

When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:12) - Alex walks us through how scaling works and shows us the calculations based on his company’s numbers

(4:52) - After calculating your numbers, the next mission is “how can you scale this?”

(7:03) - Interestingly, in outbound, the people are actually “warmer” than cold traffic

(8:27) - Scaling outbound comes down to just multiplying two things: activity & people

(10:26) - Alex quickly shares the math of getting a VA in your company & its ROI

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Scaling Outbound | Ep 250