The Game w/ Alex Hormozi

Lead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:36) - Alex shares the story about “Ham and the Garlic”

(3:07) - Moral of the story: you have to give people what they want in order to give them what they need

(5:17) - Change your perspective on how you talk with clients, customers, etc. Talk to them in a language that speaks the truth, relate to them, understand their problems, their fears, etc.

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Ham and the Garlic - Give the market what it wants | Ep 260