My Worst Mistake | Ep 271

09:44

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Sometimes, it’s not always about trying to conquer. Today, Alex (@AlexHormozi) takes us back to when he made one of the biggest mistakes in his entrepreneurial career and really shares the “losses” rather than always hearing the “wins” in order to give us more perspective about the industry.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:21) - “Your mistakes will break you more than your wins will take you” & how Alex’s company was struggling with churn

(3:24) - Ther was a crazy idea of “providing more for less”, but that ended up costing Alex millions

(5:14) - 3 Moral lessons of the story: lowering prices are not solutions, you can raise your prices, & understanding benchmarks and solutions

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