The Game w/ Alex Hormozi

Adding negatives can make a positive. Today, Alex (@AlexHormozi) talks about one of his strongest and most powerful tactics in persuasion that allows you to use integrity, to increase the trust in your prospects, and by owning all of your deficiencies with a single statement.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:46) - Alex tells us the game-changing tactic of the word “BUT” in persuading your clients during a sale & how to do it

(3:55) - The more negatives you can say in the beginning, the more believable your statement is right afterward. You become more truthful that way

(6:25) - Because the damaging admissions, the reviews that are negative, give credence to the things that are positive

(7:27) - If we're warning people that the extreme adverse effects of the result that we're promising in an extreme fashion, then it makes believability of whether or not they're going to achieve it seem assumed

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