The Game w/ Alex Hormozi

It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:47) - When it comes to marketing, one of the consistent sources of new material is understanding data

(2:02) - There are different variables (3 wheels) you can look at when it comes to data, you can base so many campaigns around it

(7:50) - When we're talking about increases, there are four ways you can show it: percent increase, absolute increase, revenue, and the increase following that

(10:11) - You can use those same three wheels with any of the stats in your data. You could use it with profit, revenue, churn, etc.

(12:16) - Alex gives us a template to follow when making a marketing campaign based on your data

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How To Use Data in Marketing | Ep 290