The EXACT letter I used to INCREASE customer prices...don't chicken out | Ep 319

09:11

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Once you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:22) - 1st way to do it is through a price increase letter. Let customers know the changes, and why you’re writing the letter

(5:40) - It’s also important to communicate the price in a way that’s attractive

(8:27) - Let your customers the future of what’s going to happen, the benefits, etc.

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