The Game w/ Alex Hormozi

Value over price. Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:33) - People don’t want a recurring membership or service, they want an outcome. Sell the continuity

(2:55) - People will always notice the cash flow more than the price. Give people more than what they’re buying for less

(4:25) - Onboarding costs (aka providing more attention to customers). The more you raise the quality of your prospects, the more you raise the quality of your product

(5:37) - The goal is to create the upfront program that creates more customers

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How I Upsold $30M of Recurring Revenue by Reversing the Price | Ep 321