The Game w/ Alex Hormozi

Small tweaks + big changes = lots of impact! Today, Alex (@AlexHormozi) talks about the 2 moments where he had to make a big decision in which one gain a lot of profit while the other…did not. It’s all about selling with conviction!

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:19) - During this time, Alex had sent out a mass letter to customers regarding an increase in prices for the subscription along with a discount

(5:07) - Alex offered two weeks for free of this new service, but after the trial, the cost will be the new price. After a month, ⅔ of his customers stayed

(7:05) - In most cases, providing more value while charging a higher price in order to provide the higher value to the customer will make you more money. Reversely, lower value means no money

(7:47) - What should I do with my prices? Here are the 6 ways your LTV can increase: increase the price, decrease cost resell, upsells, cross-sells, downsells

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