The Game w/ Alex Hormozi

Buy, buy, buy! Today, Alex (@AlexHormozi) talks about one of the most insightful takeaways he had when he sold his business and the criteria they look at now when buying companies.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:14) - The key to creating a fortune through business is to sell something people will never stop buying

(3:53) - Optimize around this question: “What is the one thing I can create that people will never stop buying?” & “How do I structure it in a way that I give them the best value and want them to come back all the time?”

(4:25) - A customer surplus is when you are getting far more than what you pay for. This is when you create a higher value than the price offered, leaving people wanting to buy more and more

(8:04) - The 3-step process companies should go through when creating a billion-dollar unicorn company: Getting enough promotion out, optimizing the product, delivering more value to your customers

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Create Things That People Never Stop Buying | Ep 349