The Game w/ Alex Hormozi

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps

(1:27) - Most people get the wrong idea about picking a niche because they have no knowledge about the niche itself

(5:34) - It’s very difficult to pick a niche when you haven’t actually had the experience or done something in that niche

(8:41) - Your career is built on a foundation. If you try to skip a step, you’ll get nowhere. You have to endure the years you put into the niche, even if it takes a while

(11:09) - Putting time and effort into growing the business or getting into the niche is more important than reaching the top quickly. It respects the game and shows how passionate you are

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Picking Your Niche | Ep 375