The Game w/ Alex Hormozi

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:37) - Difference between Branding vs Direct Response and why not knowing the difference can lead to your business failing

(3:19) - Your branding can be a potential opportunity for maximizing value. You are reinforcing people to share stories about your brand rather than asking for immediate action from them

(6:16) - It’s very rare to find a massive “Direct Response” company these days. A “direct response” marketer is aggressive, while someone who focuses on branding will take time to market

(9:32) - Give people the words that describe your brand rather than trying to redefine it yourself. What you say about your brand should align with how people think about it

(13:43) - Most people in the “direct response” space are relatively young. The problem with this is that there aren’t enough older people to pass on their advice

(15:48) - Goodwill compounds faster than revenue. The more you give, you are creating a higher value with your audience. They will gravitate toward you without even asking because of the trust that was built

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Branding vs Direct Response | Ep 378