The Game w/ Alex Hormozi

Quality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:25) - There are two frame shifts that have to happen: “Here’s What I Did” vs. “Here’s What I Should Do”

(5:59) - You can become a niche-specific authority rather than being generic

(13:46) - You gain more authority by saying “I don't have authority to speak on that.”

(18:14) - It’s actually more beneficial to “give away your secrets, sell the implementation” in your content. This is how you build a brand

(21:51) - Talk about what you really know, your specialty Your individual thing that you have experienced & that no one can challenge your truth

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This is How You Build a Brand - Keynote Pt.2 | Ep 403