The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 412

12:41

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Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:39) - Walk through a logical outline of what happens in a business & the three logical eventualities that will occur in the business that will rob you of your margins.

(4:44) - How to combat the three eventualities and understand the importance of sequences

(7:56) - How can we create a customer experience and/or a customer success team who can start tracking things like time to value?

(10:23) - We want to increase the discrepancy between expectations. This helps lessen negative word of mouth

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