The Game w/ Alex Hormozi

Desperation a lot of times leads to innovation. Today, join Alex (@AlexHormozi) as he talks about his experiences when starting out from ground zero, having a Plan B, and the kind of mindset you should have when starting out.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:24) - For Alex, it’s actually a good thing to have a Plan B especially if you’re like him who likes having contingencies. Sometimes there are unknowns that can mess with your Plan A

(3:03) - Alex started off his Plan B by learning how to sell. But even so, he still lost it all twice: when he had to pay his employee with all he had & when he was putting up Gym Launch

(10:44) - “I no longer have fear around money, and so it allows me to play the game differently.” You’re not actually earning more income, but the learnings along the way

(12:18) - In reality, Alex wasn’t actually starting from zero. Whatever money he made, he would use it as capital/investment for the next business.

(14:57) - For Alex, it’s been cash flow positive since day one with all his business (Gym Launch, Prestige Labs, Acquisition). But his mindset always thinks that he’s starting from zero.

(16:45) - The questions you ask dictate the problems you'll solve

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Starting From Zero | Ep 453