The Game w/ Alex Hormozi

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(1:59) - Alex’s emphasis on quality products & his process around it

(6:52) - Magician (poofs his way) vs. the Mule (works all day) - overemphasizing the effort or time going into the process vs. the customer who wants it now

(9:23) - Alex’s opinion on “earning the CEOs of publicly traded companies without having upsell flows (...)” & the average income of your target client

(18:21) - The ethic behind charging 20k & the actual ethics of charging high ticket offers

(26:42) - Having conviction & certainty to be able to sell something well, and Alex’s mindset & methodology when it comes to physical products

(37:25) - 3 fundamental tests & the value equation

Follow Alex Hormozi’s Socials:

Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457