The Game w/ Alex Hormozi

There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos!

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(3:17) - When it comes to franchises, it’s structured so that you’ll have enough to pay the bills. They're only looking to optimize to beat the return on capital of the stock market by a decent amount

(4:45) - If you decide to get into this industry, the best tip is to go to foreclosure sites because it’s the best way to find good equipment at an affordable price

(6:29) - The landscape of the frozen yogurt place is a poorly competed marketplace, solely done by franchisors who are trying to sell as many locations as they possibly could, rather than build a brand

(14:59) - Lessons 1-3 from the froyo business: Give customers the ability to pick their own pricing by usage, redirect the prospect’s attention by order of your margin, & controlling the selection of variants you want to offer

(16:21) - Lessons 4-5 from the froyo business: going to a foreclosure website to your advantage, and using the power of the “default option”

(18:29) - The two most profitable strategies for acquiring customers with this kind of business are through word of mouth (referrals) and affiliates

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5 Key Takeaways from The Frozen Yogurt Industry | Ep 467